Marca „Ikea”, vanduta pentru 9 miliarde de euro
Gigantul suedez mobilier Ikea a anuntat joi ca a vandut numele de "Ikea" catre una din filialele sale pentru noua miliarde de euro, oferind pentru prima data in istoria sa, de aproape 70 de ani, o valoare contabila pentru marca sa, relateaza AFP, citat de [url=http://economie.hotnews.ro/stiri-companii-12987171-marca-ikea-vanduta-pentru-9-miliarde-euro-catre-filiala-grupului.htm]Hotnews[/url].
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Fundatia Interogo, cea care este proprietara drepturilor intelectuale ale
grupului, a vandut numele marcii catre filiala Inter Ikea Systems la 1 ianuarie
2012, a precizat compania.
Aceasta tranzactie a avut un obiectiv comun, acela de a
consolida si simplifica structura grupului, a explicat pentru AFP directorul de
comunicare al Inter Ikea Grup, Anders Bylund.
El a precizat ca „a fost o tranzactie interna, care nu are efecte
externe”, insa marca Ikea are acum o valoare contabila, a adaugat Bylund.
Totodata, acesta a spus ca experti externi au evaluat valoarea brandului si ca
suma nu a fost subestimata, chiar daca aceasta a fost o miscare interna.
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