Media & Advertising
Strategii expirate? Consumatorii vor beneficii imediate, nu programe de fidelizare
Companiile romanesti pot depasi climatul economic actual, pot iesi din razboiul preturilor, sustinand cresterea si o puternica diferentiere pe piata, daca iau in calcul un fenomen actual: Clientii nu mai raspund la programele traditionale de fidelizare, solicitand in schimb beneficii imediate si personalizate.
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