Unde bugetul de marketing e sfant: Cine nu taie din publicitate
Bugetul de marketing este primul redus pe timp de criza. Unii taie, altii il scot cu totul din lista de cheltuieli, dar altii pompeaza si mai multi bani decat de obicei in acest sector. Producatorii de bere sunt poate cei mai "agresivi" din acest punct de vedere.
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