Finante-Banci
BCR pune blogerii pe ganduri: \”Eu cu cine fac banking?\”
Simona Tache, Subiectiv si Manafu sunt primii bloggeri care-si pun intrebarea "Eu cu cine fac banking", intr-o campanie de teasing a BCR, parte a unui proiect mai amplu de comunicare derulat de banca.
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Blogul „roz” al Simonei Tache, alaturi de cel al lui Cristi Manafu si al lui Alex Mihaileanu, la care se va adauga joi si blogul lui Cristian Orgonas (khris.ro), gazduiesc clipuri episodice de circa 1 minut, in care nu se mentioneaza niciun brand bancar.
Mare parte a protagonistilor spoturilor sunt aceiasi care s-au implicat in campania de comunicare derulata de BCR pentru programul de educatie financiara Scoala de bani, demarat in octombrie 2009.
Surse din piata au confirmat implicarea BCR in acest proiect, parte a unei campanii de imagine mai ample, de circa 2 luni, care a debutat online si urmeaza sa se desfasoara si pe alte canale, printre care TV si print. Reprezentantii BCR nu au facut niciun comentariu pe aceasta tema.
Primul episod o are in prim plan pe Simona Tache, care apeleaza la Subiectiv, incercand sa „faca banking” cu el.
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