Internet/New Media
2020, anul in care experienta cu brandul va fi mai importanta decat pretul si produsul in sine
86% din consumatorii care suna companiile ajung sa fie directionati catre modulul de apel in asteptare, in timp ce 75% considera optiunea call-back a fi extrem de atractiva. Pornind de la aceasta premisa si de la faptul ca functionalitatea call-back duce la scaderea numarului de apeluri abandonate cu 32%, cei mai importanti jucatori din domeniu optimizeaza constant canalele de comunicare cu clientii.
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