Internet/New Media
eMag ataca segmentul electrocasnicelor mari si vrea 5% din piata in urmatorul an. Vezi ce include oferta
Cel mai mare magazin online din Romania va comercializa masini de spalat rufe si uscatoare, frigidere, masini de spalat vase si aragazuri, tintind afaceri de 15 milioane de euro in primul an, conform eMag.
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Oferta a fost completata in urma efectuarii unui studiu de piata, potrivit lui Iulian Stanciu, director general eMAG.
Portofoliul de electrocasnice mari cuprinde branduri ca Arctic, Ariston, Beko, Candy, Electrolux, Indesit, LG, Liebherr, Panasonic, Samsung, Whirlpool sau Zanussi.
„Ne-am fixat atingerea tintei de 5% cota in urmatorul an din piata de electrocasnice de aproximativ 300 milioane euro si suntem increzatori ca este realizabila”, a mai spus Stanciu.
Compania va intra astfel in concurenta directa cu produse vandute de retaileri precum Altex, Domo sau Flanco.
In primul semestru al anului, eMAG a avut o cifra de afaceri de 41 de milioane de euro, in crestere cu 64% in comparatie cu aceeasi perioada a anului trecut, iar obiectivul pentru intreg anul 2010 este de 100 de milioane de euro.
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