Internet/New Media
Samsung Electronics a cumparat Samsung Digital Imaging pentru a creste veniturile din camere foto digitale
Producatorul de electronice sud-coreean Samsung Electronics a achizitionat producatorul de camere digitale si componente Samsung Digital Imaging, in urma unui schimb de actiuni care a evaluat aceasta din urma companie la o valoare de 880 mil. dolari, conform Wall Street Journal.
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Cele doua firme au mai avut o tentativa de fuziune la finalul lui 2009, cand Samsung Electronics a si preluat controlul asupra unor produse si linii de distributie ale Samsung Digital Imaging.
Achizitia subliniaza cresterea interesului pentru segmentul de fotografie digitala si imagine a Samsung Electronics, companie care produce memorii cip, ecrane LCD, televizoare sau telefoane. Aceasta achizitie permite companiei sa mizeze pana in 2012 pe vanzari in valoare de circa 3 mld. $ din camere digitale, de circa trei ori mai mult decat suma inregistrata cu un an in urma.
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