Internet/New Media
T-Mobile pune presiune asupra concurentilor prin preturi mici la smartphone-uri
Operatorul de telefonie mobila T-Mobile reduce agresiv preturile practicate pentru smartphone-uri in SUA, punand astfel presiune asupra concurentilor, scrie Wall Street Journal.
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Philipp Humm, CEO-ul companiei, a spus ca multe dintre smartphone-urile vandute de T-Mobile vor costa pana la 100 dolari/bucata, de doua ori mai putin fata de media de pret practicata in prezent de operatorii telecom pentru aceste telefoane in SUA, potrivit sursei citate
Smartphone-urile reprezinta telefone mobile transformate in minicomputere cu software mai bun, ecrane mai mari si procesare mai rapida. Dispozitive precum iPhone-ul contin piese evaluate pana la 200 dolari.
Pretul de vanzare a acestor telefoane a inceput sa scada la scurt timp dupa ce au fost lansate. Spre exemplu, Apple a redus pretul pentru iPhone cu 200 de dolari, pana la 399 dolari, la circa 2 luni dupa ce l-a lansat in iunie 2007.
T-Mobile concureaza in SUA pe segmentul smartphone-urilor cu companii precum Verizon Wireless si AT&T.
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