Internet/New Media
Vodafone isi redefineste identitatea globala de brand
Vodafone, cea mai mare companie de telefonie mobila din lume, a organizat un pitch pentru revizuirea identitatii de brand, castigat de agentia The Partners. Initiativa vine in conditiile in care competitia intre operatorii telecom se intensifica, potrivit Brandrepublic.com.
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The Partners va lucra alaturi de echipa companiei, care coordoneaza activitatea altor agentii ale grupului WPP ce se ocupa de contul Vodafone.
Prima sarcina a The Partners este sa analizeze identitatea globala de brand a Vodafone si sa faca recomandari.
Initiativa vine dupa crearea brandului umbrela Everything Everywhere care va reuni Orange si T-Mobile. Analistii au speculat ca acesta va evolua intr-un brand de consum care va creste presiunea asupra concurentilor.
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