Internet/New Media
Xerox vrea sa-si dubleze bugetul de publicitate pentru a se pozitiona ca furnizor de servicii pentru companii
Xerox incearca sa adauge o noua valenta brandului sau, recunoscut exclusiv ca producator de copiatoare, si intentioneaza sa-si dublez bugetul de publicitate pentru a se pozitiona si ca furnizor de servicii pentru companii, potrivit Bloomberg.
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Campania debuteaza pe 7 septembrie si se va derula pe print, TV si aeroporturi, cel putin 15 saptamani.
Reprezentantii companiei nu au indicat suma care va fi cheltuita.
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