Lifestyle
Gucci a ales ZenithOptimedia pentru contul global de media, estimat la 200 mil. $
Casa de moda Gucci a contractat agentia de media ZenithOptimedia pentru servicii de media in valoare de circa 200 mil. dolari, scrie presa internationala.
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Zenith, care gestioneaza de anul trecut serviciile de media ale Gucci in Marea Britanie, a castigat contul global al casei de moda in urma unui pitch, urmand sa se ocupe de cumpararea si plasarea de spatiu publicitar pentru branduri ca Yves Saint Laurent, Bottega Veneta, Alexander McQueen si Stella McCartney.
Inainte de incheierea contractului cu ZenithOptimedia, serviciile de media ale Gucci erau gestionate pe plan local, de mai multe retele de media.
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