Media & Advertising
Adidas isi muta contul global de publicitate fara sa organizeze un pitch
Adidas a decis sa isi mute contul global de publicitate de la agentia 180 Amsterdam la canadienii de la Sid Lee, fara a organiza insa un pitch, potrivit Brandrepublic.com.
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In prezent, agentia lucreaza la cateva proiecte pentru Adidas, dar contul va fi transferat in urmatoarele luni.
Colaborarea dintre 180 Amsterdam si Adidas este una dintre cele mai longevive din publicitate, agentia gestionand contul pe parcursul ultimilor 12 ani.
In 2006, Omnicom Group a cumparat participatia majoritara la 180 Amsterdam. Din 2002, agentia a impartit contul Adidas cu TBWA\Worldwide, detinuta de Omnicom.
Printre clientii 180 Amsterdam se numara Motorola, General Motors sau Amstel.
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