Media & Advertising
Balotescu, Media Investment: Online-ul este singurul mediu care va creste in 2010
Doar publicitatea online va atrage anul acesta investitii mai mari decat anul trecut, previzioneaza Dan Balotescu, seful agentiei Media Investment, care vede un plus de 10% pentru advertisingul digital pana la finalul anului.
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„Investitiile nete pe TV au scazut cu 50% in 2009, si vor scadea si anul acesta, radioul si OOH au pierdut 30% anul trecut, vor pierde in continuare. Online-ul este singurul mediu care va plusa, cu 10%, in 2010”, a declarat Balotescu, prezent in cadrul conferintei Strategii Media 2010, organizate de Smark.ro.
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