Media & Advertising
Bergenbier a batut palma cu Mitica Dragomir pentru Liga 1: \”Contractul il depaseste cu mult pe cel al fostului sponsor\”
Brandul de bere Bergenbier este noul sponsor principal al competitiei de fotbal Liga 1, in baza unui contract semnat cu Liga Profesionista de Fotbal pe o perioada de 4 ani. Bergenbier inlocuieste fostul sponsor, site-ul de pariuri gamebookers.com, potrivit presedintelui Ligii, Mitica Dragomir.
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Intrebat de catre DailyBusiness.ro daca noul contract depaseste cu cel putin 20% valoarea celui anterior, raspunsul lui Dragomir a fost „il depaseste cu mult mai mult”, insa el nu a oferit alte detalii.
Bergenbier isi asociaza din nou imaginea cu fotbalul romanesc dupa ce in urma cu 2 ani a pierdut pozitia de sponsor principal al echipei nationale de fotbal, in favoarea Ursus.
Bergenbier a devenit sponsor al nationalei din 1998, investind in colaborare peste 10 milioane de euro.
Cupa Romaniei este sponsorizata de un alt brand de bere, Timisoreana.
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