Media & Advertising
Bloomberg salveaza revista Business Week
Grupul media Bloomberg va salva revista Business Week, pe care o va cumpara la o suma cuprinsa intre 2 si 5 milioane de dolari, scrie The Telegraph.
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Prin aceasta achizitie, saptamanalul financiar vechi de 80 de ani va fi slavat, comenteaza cotidianul citat.
In urma cu 4 luni, revista, estimata de analisti la numai 1 milion de dolari, a fost scoasa la vanzare de McGraw-Hill, actionarul principal.
Specialistii estimeaza ca Bloomberg, detinut de Michael Bloomberg, primarul orasului New York, nu a platit mai mult de 5 milioane de dolari pentru revista.
Nu se stie cati dintre cei 400 de angajati ai saptamanalului isi vor pierde locul de munca, in contextul in care Bloomberg poate folosi continutul furnizat de cei peste 2.200 de jurnalisti ai sai.
Cu toate acestea, Dan Doctoroff, presedintele Blommberg, a declarat ca nu au cumparat Business Week „pentru a o distruge, ci pentru a o construi”.
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