Media & Advertising
BrandTailors schimba ambalajul Magura pentru a doua oara
Agentia de consultanta in branding BrandTailors semneaza al doilea proces de rebranding pentru prajitura Magura, dupa cel finalizat in 2007.
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Decizia de actualizare a brand-ului a fost luata cu intentia de a consolida prezenta Magura la raft, potrivit reprezentantilor agentiei.
BrandTailors, companie de consultanta strategica si design de brand, este prezenta de sase pe piata locala, deservind clienti ca Unilever, The Coca-Cola Company, Cadbury, Orkla Foods, Star-Pepsico, Lagardere sau GlaxoSmithKline.
Compania a terminat anul 2009 cu afaceri de 2,18 milioane lei, in scadere cu 3% fata de 2008.
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