Media & Advertising
Cheltuielile cu publicitatea in Marea Britanie, estimate sa urce cu 4% in 2010
Piata de publicitate din Marea Britanie va creste cu 4,2% anul acesta si cu alte trei procente in 2011, potrivit estimarilor agentiei Group M, detinuta de grupul de comunicare WPP, potrivit Brandrepublic.com.
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Potrivit estimarilor, piata de publicitate va creste la 11,85 miliarde lire sterline (14,2 miliarde euro), prognoza semnificativ imbunatatita fata de cea din decembrie 2009, care indica stagnare.
Cea mai mare crestere, de 11,6%, este asteptata pe TV, pana la 3,33 miliarde lire sterline (3,9 miliarde euro). Pentru 2011, Group M estimeaza o crestere pe TV de numai 3%.
Online-ul este estimat sa creasca cu 7,1%, outdoor-ul cu 6,5%, radioul cu 6%, iar cinemaul cu 5,4%.
Printul este singurul pentru care se prevede o scadere, de 1,5% pentru ziare si 5% pentru reviste.
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