Media & Advertising
CME a finalizat achizitia grupului media bTV din Bulgaria
Central European Media Enterprise (CME) a finalizat preluarea de la News Corporation a grupului bTV, ce detine principalul post de televiziune din Bulgaria, potrivit Market Watch.
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Grupul mai detine posturile bTV Cinema si bTV Comedy si cateva posturi de radio. Valoarea tranzactiei se ridica la 400 mil. dolari plus inca 13 mil. dolari pentru capital de lucru.
„Achizitia grupului bTV este un prag important pentru CME. Ne-am resetat acum business-ul ca o companie media integrata in focusata pe Europa Centrala si de Est. Regiunea noastra este una dintre cele mai dinamice din lume si asteptam sa revenim pe cresteri puternice, imediat ce pietele isi revin. Bulgaria va fi a sasea tara care va implementa modelul CME”, a declarat Adrian Sarbu (foto), presedinte si CEO al CME.
CME opereaza posturi TV in Cehia, Romania, Croatia, Slovenia, Slovacia si Bulgaria. CME a fost infiintata in 1993 de Ronald
Lauder, un mostenitor al imperiului de cosmetice Estee Lauder.
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