Media & Advertising
Companii: Piata de mobile marketing creste cu 20% anul acesta, la peste 6 mil. euro
Mobile marketingul inregistreaza cresteri de doua procente de la an la an. Daca in 2010 piata a fost evaluata de principalii jucatori cu 5-7,5 mil. euro, pentru acest an se mizeaza pe o crestere de 20%.
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Anul 2010 a inregistrat o crestere spectaculoasa in mobile marketing pe toate fronturile: mai multe campanii de comunicare prin SMS, o dublare a promotiilor cu inscriere prin SMS si campanii de mobile web.
Volumul total al pietei de mobile marketing a fost anul trecut de peste 5 milioane de euro, in crestere cu aproximativ 20-30% fata de 2009, considera Dan Virtopeanu, general manager Voxline Communication, citat de Financiarul.
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