Media & Advertising
Contul de creatie al brandului Stejar, castigat de Publicis
Gestionarea contului de creatie al brand-ului Stejar a fost castigat de agentia Publicis, in urma organizarii unui pitch, care a avut drept obiectiv definirea strategiei de comunicare a brandului, au anuntat reprezentantii companiei.
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„Toate prezentarile agentiilor prezente la pitch au fost excelente, insa Publicis s-a detasat prin alegerea unui mesaj creativ mai puternic, integrat intr-o propunere strategica in linie cu promisiunea de brand a marcii Stejar”, spun reprezentantii Ursus Breweries, care detine marca Stejar.
Ursus Breweries, subsidiara a SABMiller plc, este unul dintre cei mai mari producatori de bere din Romania. Compania are sediul central in Bucuresti si detine patru fabrici de bere in Cluj-Napoca, Timisoara, Buzau si Brasov, avand peste 1.700 de angajati. Marcile Ursus Breweries sunt – URSUS, Timisoreana, Ciucas, Azuga, Stejar, Redd’s, Peroni Nastro Azzurro, Pilsner Urquell si Miller.
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