Media & Advertising
Contul HTC Europe la McCann: 41 mil. euro
Agentia McCann London va gestiona contul pan-european de publicitate al producatorul taiwanez de smartphone-uri High Tech Computer (HTC), estimat la 41 milioane de euro, in urma castigarii unui pitch lansat in decembrie anul trecut, relateaza Brand Republic.
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Astfel, McCann va conduce campaniile de publicitate ale HTC in Europa, inclusiv in Marea Britanie, unde producatorul taiwanez investeste circa 8,2 milioane de dolari in prmovare.
Pana in prezent, contul a fost gestionat de agentia Amp, care va continua sa colaboreze cu HTC.
Producatorul taiwanez intentioneaza sa lanseze mai multe produse pe parcursul anului, avand in vedere ca HTC a ajuns la inceputul lunii pe locul 5 in topul producatorilor de smartphone-uri, cu o cota de piata de 7,1%, potrivit sursei mentionate.
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