Media & Advertising
Contul media al Winston a trecut in administrarea Publicis Romania
Contul media al brandului Winston, apartinand Japan Tobacco International (JTI), va fi administrat in 2011 de Publicis Romania, se arata intr-un comunicat al agentiei de publicitate.
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Compania se va ocupa de dezvoltarea si implementarea activitatilor de comunicare ale brand-ului Winston in 2011.
Brandul JTI a plecat astfel de la TBWA in urma castigarii de catre agentia Publicis a pitch-ului organizat de catre JTI in luna decembrie, la care a participat impreuna cu alte trei agentii.
Japan Tobacco International este compania internationala producatoare de tutun detinuta de Japan Tobacco, unul dintre cei mai mari jucatori internationali din industrie.
JTI avand sediul in Elvetia, la Geneva, si operatiuni in 120 de tari, compania detine in portofoliu mai multe marci, printre care Winston, Camel, Mild Seven, Glamour, Sobranie, Benson & Hedges, Silk Cu, LD.
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