Media & Advertising
Gatorade isi schimba numele in „G”
Gatorade, bautura pentru sportivi fabricata de PepsiCo, si-a schimbat numele in "G" pentru a atrage mai multi sportivi si consumatori active, dar si pentru a-si construi o identitate globala, relateaza Brand Republic.
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Noul logo va aparea pe toate produsele Gatorade, insa in prezent campania de rebranding include piata din Marea Britanie, potrivit sursei mentionate.
Produsele Gatorade sunt dezvoltate pe plan international sub umbrela PepsiCo. In Romania, produsele Gatorade sunt imbuteliate de catre PepsiCo Beverages Italia S.R.L. si sunt distribuite local de catre Quadrant Amroq Beverages SA, membra a PepsiCo.
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