Media & Advertising
Injectie de 2,4 milioane euro in marketingul Twix
Producatorul de alimente Mars investeste peste 2,4 milioane euro in promovarea noului brand de ciocolata Twix Fino, scrie presa internationala.
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Twix Fino, o extensie a brandului Twix, este o varianta mai usoara a retetei originale Twix, care inlocuieste biscuitele cu napolitana.
Produsul va fi lansat pe piata luna viitoare, in Marea Britanie.
Mars este una dintre cele mai mari companii multinationale din industria bunurilor alimentare, care opereaza pe 6 segmente, printre care ciocolata, mancare pentru animale si guma de mestecat. Portofoliul companiei include branduri ca M&M’s, Snickers, Pedigree sau Orbit.
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