Media & Advertising
JWT a castigat contul global de publicitate digitala al Rimmel
Coty a ales agentia JWT din Marea Britanie sa gestioneze contul global de publicitate digitala al Rimmel London, potrivit Brandrepublic.com.
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Agentia, care detinea deja contul de publicitate, va gestiona acum strategia globala a brandului pentru mediul online, ce va include si o relansare a site-ului pana la sfarsitul anului.
Anterior, Coty a lucrat cu agentii la nivel local, dar a decis ca publicitatea online sa fie gestionata de o singura agentie.
JWT gestioneaza contul Rimmel din 1997, dupa ce a reusit sa-l recastige in cadrul pitch-ului organizat anul trecut.
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