Media & Advertising
KFC Romania : 100.000 euro pentru promovarea la metrou
Lantul de restaurante KFC Romania va investi anul acesta 100.000 euro in mai multe campanii publicitare desfasurate in metroul bucurestean, care includ afisarea de informatii despre produsele noi pe manerele din trenuri, au declarat vineri reprezentantii companiei.
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Prima parte a campaniilor ruleaza in intervalul 22 septembrie – 21 octombrie, pe traseul Magistrala II – Depoul IMGB, unde pe manerele din trenuri au fost aplicate reclamele KFC. Partea a doua a campaniei va fi reluata pe 15 noiembrie cu o durata de o luna, relateaza NewsIn.
KFC (Kentuky Fried Chicken) opereaza in Romania sub un contract de franciza, iar detinatoarea licentei este compania US Food Network SA. Primul restaurant a fost deschis in 1996 pe locul fostului magazin Leonida din Bucuresti.
Compania a investit peste 8 milioane euro, in circa 10 ani de prezenta pe piata locala.
In primele 6 luni, lantul de restaurante KFC a inregistrat pe piata autohtona o cifra de afaceri de peste 18 milioane euro, in crestere cu 49% fata de aceasi perioada a anului trecut.
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