Media & Advertising
Lenovo a ales Saatchi&Saatchi pentru creatia unei noi campanii de brand globale
Agentia de publicitate Saatchi&Saatchi, detinuta de Publicis Groupe, va creatia unei noi campanii de brand globale a producatorului de computere Lenovo, potrivit Advertising Age.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2011/01/4d2c30c627738.jpg)
Compania a fost aleasa in urma unui pitch la care au participat si alte doua agentii, respectiv, CPB, parte a MDC Parteners, si Ogilvy, detinuta de grupul de comunicare WPP.
In ultimii cinci ani, contul global de creatie al Lenovo a fost detinut de Ogilvy, conform sursei mentionate.
In 2009, Lenovo a investit peste 30 milioane de dolari in publicitate, insa in primele zece luni ale anului 2010 bugetul a scazut pana la mai putin de 5 milioanje de dolari.
Producatorul de computere a inregistrat in al doilea trimestru fiscal, incheiat la 30 septembrie 2010, un profit net de 76,6 milioane de dolari, in crestere cu 44% fata de perioada similara a anului precedent.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/MONEDA-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/fabrica-stada-e1730834093625.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/schengen-14.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/cardul-pentru-tineret.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/netflix-4.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/concedieri-auchan.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/rovinieta-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/aplicatie-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/sprijin.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/supermarket-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/disneyland-e1730823750648.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/tsunami-2.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/energie-5.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/viza-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/asigurare-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/BLACK-FRIDAY-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/06/Autostrada-A-1-Pitesti-Curtea-de-Arges-Lot-5-grinzi-Bascov.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/pensii.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/Noua-Lege-a-pensiilor-Marius-Budai.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/salariul-minim-european.jpg)
19 Feb. - 19:12
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/01/pensii-10.jpg)
19 Feb. - 17:05
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/LEGEA-PENSIILOR-simona-bucura-oprescu-diana-daily.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/coada-Casa-de-Pensii-1.jpg)
20 Feb. - 12:17