Media & Advertising
Levi\’s organizeaza pitch pentru contul global de media, de 100 mil.$
Levi's isi revizuieste contul global de media, estimat la 100 de milioane de dolari pe an, dintre care jumatate sunt cheltuiti in Statele Unite, potrivit Nielsen, informeaza Adweek.com.
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In prezent, OMD gestioneaza contul media in Statele Unite, in timp ce Starcom se ocupa de promovarea brandului in celelalte tari. Ambele agentii se pare ca participa la acest pitch, desi nici una dintre acestea nu au confirmat acest aspect.
Nici reprezentantii Levi’s nu au dorit sa dea numele agentiilor care intra in competitie pentru contul sau de media.
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