Media & Advertising
MasterCard si Disney au semnat un acord de colaborare pentru 6 ani
MasterCard a semnat un acord pe 6 ani cu Disney, in urma caruia consumatorii din Europa, Orientul Mijlociu, Africa si Rusia vor beneficia de reduceri si promotii in magazinele Disney, la Disneyland Paris si la filmele produse de aceasta companie.
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In schimb, Disney va putea derula campanii promotionale destinate clientilor MasterCard si va folosi serviciile tehnologice de plata ale acesteia.
Sigla MasterCard va fi afisat la DisneyLand Paris si in magazinele Disney in urmatorii 6 ani.
„Prin intermediul acestei aliante, MasterCard va beneficia de expertiza Disney in domeniul divertismentului familial, care ii va permite sa se adreseze unui public important, intr-un mod distractiv si nou”, a declarat Diego Lerner, presedintele companiei Walt Disney EMEA.
Aceasta este prima platforma pan-europeana de sponsorizare a unei activitati de divertisment familial pentru MasterCard, pana in momentul de fata compania fiind cunoscuta pentru sponsorizarile din domeniul sportului – in special fotbal si golf.
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