New Media
Messengerul, emailul si forumurile, principalele medii de transmitere online a word of mouth
In mediul online, spre deosebire de cel offline, oamenii genereaza intr-o masura mai mare word of mouth (WOM) negativ decat pozitiv, folosind in principal messengerul, urmat la mare distanta de e-mail, forumuri si retelele de socializare, potrivit unei cercetari de marketing realizata de GfK Romania.
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