Media & Advertising
Microsoft da peste 500 mil.$ pentru promovarea Kinect
Microsoft lanseaza o campanie globala pentru promovarea Kinect, sistemul ce urmareste miscarile umane redandu-le ulterior pe ecran, pentru consola Xbox 360, inainte de perioada cheie pentru vanzari din preajma Craciunului, potrivit Brandrepublic.com.
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Microsoft spera ca acest nou sistem sa ajute Xbox-ul sa fure din cota de piata a consolei Wii, produsa de Nintendo, si a PlayStation, de la Sony.
Campania de promovare a fost creata de McCann Erickson, in timp ce Universal McCann a gestionat contul de media.
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