Media & Advertising
Microsoft produce cea mai mare campanie online a PepsiCo
PepsiCo a apelat pentru prima oara la serviciile Microsoft, pentru productia celei mai mari campanii online realizata pana in prezent, care va promova brandul Pepsi Max, scrie presa internationala.
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Campania se va derula timp de 9 luni si va include si realizarea unui micro-site care va promova Pepsi Max in Marea Britanie, Norvegia si Australia, publicul tinta fiind format din barbati intre 18 si 25 de ani.
Portalul Microsoft MSN va posta continut editorial special creat, care ar urma sa trimita pe micro-site-ul Pepsi cel putin un milion de utilizatori. Un alt mijloc de atragere a vizitatorilor va fi reprezentat de reclame care vor rula pe MSN Messenger.
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