Media & Advertising
Mindshare \”pune mana\” pe 82 mil. euro, contul global Lufthansa
Mindshare, agentia de media controlata de grupul de comunicare WPP, a castigat serviciile globale de media plannig&buying ale operatorului aerian Lufthansa, estimate la peste 82 milioane euro, scrie presa internationala.
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Mindshare, care a lucrat in ultimii 10 ani pentru germanii de la Lufthansa, a trebuit sa-si apere clientul in licitatie, in fata agentiilor Carat si United Media.
Serviciile de media castigate vor fi coordonate de Mindshare Germania in peste 40 de tari.
Creatia operatorului aerian este gestionata de McCann Erickson.
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