Media & Advertising
News Corp va lansa un agregator de stiri contra-cost
News Corporation se pregateste sa lanseze o platforma de stiri contra-cost, prin care se urmareste crearea de noi surse de venit pentru titlurile sale importante care apar pe print, dar si pentru publicatii terte, potrivit Brandrepublic.com.
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MediaWeek a dezvaluit faptul ca proiectul sprijinit de Rupert Murdoch, la care se lucreaza de un an, ar putea fi lansat pana la sfarsitul acestui an.
Numele proiectului nu a fost confirmat, dar se stie va reuni articole publicate in The Times, The Sunday Times, The Sun si News of the World, precum si materiale ale publicatiilor rivale.
Noua platforma va genera venituri si din publicitate.
Initial, aceasta platforma ar fi trebuit lansata in luna noiembrie.
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