Media & Advertising
OgilvyOne pierde contul pan-european al AMD, de 40,6 mil. euro
Producatorul de microcipuri Advanced Micro Devices (AMD) a ales agentia Rapp pentru gestionarea contului pan-european de publicitate si media, estimat la 40,6 milioane de euro, in locul OgilvyOne care administra initial contul, relateaza presa internationala.
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Rapp a castigat contul in urma unui pitch, organizat in luna octombrie, la care au participat GyroHSR si OgilvyOne.
Spre deosebire de concurentul sau direct, Intel, care prefera campaniile clasice de publicitate, AMD isi promoveaza brand-ul mai ales prin retelele de socializare, relateaza sursa mentionata.
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