Media & Advertising
Omnicom a castigat contul global de media al Porsche, de 80 mil. dolari
Porsche a atribuit contul sau global de media, in valoare de 80 mil. dolari agentiei Omnicom Media Group, potrivit publicatiei Advertising Age.
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Divizia de media din cadrul Omnicom Group a luptat pentru acest cont cu concurenti precum Optimedia si Starcom – de la Publicis, MediaCom – de la WPP si Havas de la MPG Groupe, potrivit producatorului auto.
Contul de 80 mil. dolari acopera Marea Britanie, China, Germania si Italia.
Pentru Omnicom Media Group, care a castigat recent si contul de 1 mld. dolari al Renault-Nissan, contul de la Porsche umple golul lasat de pierderea Chrysler. In decembrie, Chrysler si-a mutat contul de media de la Omnicom Media Group la Universal McCann.
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