Media & Advertising
Piata de publicitate din Marea Britanie a crescut cu aproape 7% in 2010
Piata de publicitate din Marea Britanie a crescut in anul 2010 cu 6,9%, pana la valoarea de 15,5 miliarde de lire sterline (17,74 milioane euro), informeaza The Guardian.
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Rata cresterii este cea mai mare din anul 2000.
Cele mai performante medii au fost televiziunea, cu o crestere de 15,8% a veniturilor din publicitate, si afisajul outdoor, care a crescut cu 12,5%.
Ziarele nationale au inregistrat o crestere a veniturilor din publicitate de 6%, iar revistele si publicatiile regionale au pierdut 6,4% respectiv 5,9% din incasari.
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