Media & Advertising
Premiera: Publicitatea online a depasit TV-ul in Marea Britanie, in S1
Cheltuielile cu publicitatea pe Internet au insumat, in prima jumatate a acestui an, 1,75 miliarde lire (1,9 mld. euro), in crestere cu 4,6% comparativ cu acceeasi perioada din 2008, in timp ce publicitatea pe TV a atras venituri de 1,64 miliarde lire (1,7 mld. euro), potrivit BrandRepublic.com.
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Este pentru prima oara in Marea Britanie cand publicitatea online o depaseste pe cea de la televizor, raportat la valoarea sumelor cheltuite.
Cu toate acestea, publisherii online au fost nevoiti sa reduca preturile, in contextul crizei economice, astfel ca daca in primul trimestru cheltuielile au insumat 920 milioane de lire sterline, in trimestrul al doilea valoarea acestora a fost de 832 milioane lire sterline.
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