Media & Advertising
Puterea brandului: Gigantul american care ajunge pana intr-un burg al Transilvaniei pentru a-si proteja marca
O corporatie americana se judeca de 11 ani incoace cu mai multe firme locale ale caror denumiri cuprind brandul sau. Saptamana trecuta a venit si randul unui mic SRL din Transilvania, specializat in comertul cu amanuntul. Vezi despre ce gigant IT este vorba si ce rezistenta intampina in Romania.
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