Media & Advertising
Sorrell, WPP: China va deveni a treia cea mai mare piata a grupului de comunicare
WPP, cel mai mare grup de comunicare din lume, se asteapta ca "in urmatorii ani" China sa devina a treia cea mai importanta a sa, potrivit declaratiilor CEO-ului Martin Sorrell, citat de Bloomberg.
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Grupul de comunicare este increzator ca veniturile din China, Taiwan si Hong Kong vor insuma 1 miliard de dolari, a declarat ca Sorrell, fara a preciza insa vreun indice de timp.
In prezent, cele mai importante piete ale WPP sunt Statele Unite, Marea Britanie, Franta si Germania.
Advertiserii isi cresc investitiile in China, tara cu cei mai multi locuitori din lume si a treia economie la nivel mondial. Vanzarile WPP in China au crescut cu 7% in primele 5 luni ale anului, depasind evolutia inregistrata in Europa.
Cresterea economica a Chinei a incetinit in al doilea trimestru al anului, avansul fiind de 10,3%, fata de 11,9% in perioada ianuarie-martie, potrivit datelor statistice prezentate astazi.
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