Media & Advertising
Televiziunea se muta pe iPad: 1,5 milioane de programe ale ABC au fost vizionate intr-o luna
Walt Disney, cea mai mare companie media din lume, a anuntat ca in prima luna de la lansarea iPad, 1,5 milioane de programe ale televiziunii ABC au fost vizionate prin intermediul tabletei PC de la Apple, potrivit Bloomberg.
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Peste 400.000 de copii ale player-ului gratuit ABC au fost descarcate din 3 aprile, data lansarii iPad, a anuntat Disney. Unele programe sunt gratuite, fiind sponsorizate de advertiseri, altele sunt disponibile prin iTunes, contra cost.
Disney se afla in cautarea unor noi modalitati de a difuza programe de televiziune, in contextul in care telespectatorii se muta pe Internet si dedica tot mai mult timp jocurilor pentru a se distra.
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