Media & Advertising
UPC si-a mutat contul media de peste 1 mil. euro de la Imager la Next si Odyssey
Contul de media UPC a parasit luna aceasta portofoliul agentiei Imager. Serviciile de cumparare si plasare de spatiu publicitar ale operatorului vor fi gestionate in 2010 de agentiile Next Advertising si Odyssey, sub umbrela ARM (Agentia Romana de Media), au declarat pentru DailyBusiness.ro oficialii Next.
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Serviciile de media ale UPC sunt estimate in piata la peste 1 milion euro.
ARM a fost fondata in ianuarie 2009, de agentiile independente de publicitate Next, Spoon Media, Propaganda si Odyssey.
Membrii fondatori ai agentiei sunt Claudia Chirilescu – director executiv Spoon Media, Diana Flutur – director general Odyssey Communication, Adrian Tuluca – seful Propaganda si Cristi Grigorescu – directorul de media al Next Advertising.
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