Media & Advertising
Veniturile Publicis au crescut cu peste 8% in 2010
Grupul francez de comunicare Publicis, care detine agentia Saatchi & Saatchi, Zenith si Razorfish, a inregistrat afaceri de 5,4 miliarde de euro anul trecut, in crestere cu 8,3% fata de 2009. Seful Maurice Levy avertizeaza insa ca este posibil ca recesiunea sa nu se fi incheiat pentru publicitate, potrivit The Guardian.
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Profitul grupului a fost de 526 de milioane de euro, in crestere cu 30,5% fata de 2009. Marja de profit a crescut nesemnificativ in perioada mentionata, de la 15% la 15,8%.
Seful Publicis, Maurice Levy, a caracterizat climatul economic ca fiind unul „mai optimist”, asteptandu-se la o crestere mai mare decat piata pentru 2011, dar a precizat ca este prea devreme sa spuna ca publicitatea a iesit din criza definitiv.
America de Nord a inregistrat o crestere anuala de aproape 10% si de 14% in ultimul trimestru, in timp ce Europa a inregistrat o crestere anuala de 6% si de 11,3% in trimestrul al patrulea.
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