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WPP cumpara agentia de online cu care Obama a castigat alegerile din SUA
Grupul de comunicare WPP, condus de Martin Sorrell (foto), a achizitionat agentia de online Blue State Digital, care a realizat campania online a lui Barack Obama la ultimele alegeri prezidentiale din SUA.
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Detalii financiare nu au fost anuntate, dar reprezentantii Blue State au spus toate activele companiei, cu sediul in New York, au fost achizitionate de catre WPP Digital, conform BrandRepublic.
Fondata in 2004, Blue State Digital are 130 de angajati in toate birourile din Washington DC, Boston, New York, Los Angeles si Londra.
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