Media & Advertising
Yahoo isi muta contul de media de la Mindshare la MediaVest
Yahoo a contractat agentia MediaVest, parte a grupului Publicis, pentru servicii globale de media planning si buying. Pana in prezent, contul era impartit intre Mindshare, companie detinuta de grupul de comunicare WPP, pe partea de media traditionala, si Neo - pe media digitala, scrie presa internationala.
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Yahoo traverseaza a doua etapa a unei campanii masive de brand, evaluate la peste 100 milioane dolari, care a inceput anul trecut, sub sloganul „It’s You”.
Compania a inceput procesul de selectie a unei noi agentii de media in luna august a acestui an, dupa ce si-a revizuit si serviciile de creatie, care au „plecat” de la Ogilvy&Mather, agentia de creatie a grupoului WPP, la Goodby Silverstein & Partners, agentie controlata de Omnicom Group.
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