Media & Advertising
Zenith: Publicitatea globala creste cu 4,8% in 2010
ZenithOptimedia si-a revizuit pentru a treia oara predictiile asupra cheltuielilor globale cu publicitatea. Dupa ce a inaintat evolutii de 2,2% in aprilie si 3,5% in iulie, in prezent reteau de media detinuta de Publicis indica o crestere de 4,8% a investitiilor in publicitate comparativ cu 2009, pana la 449,5 miliarde dolari, scrie presa internationala.
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Noile predictii sunt consecinta celui mai recent raport de media publicat de firma de cercetare Nielsen, care indica o crestere de 13% a investitiilor globale in publicitate pe primele sase luni ale anului, pana la 238 miliarde dolari.
Publicitatea pe TV va creste cu 9% in 2010 comparativ cu 2009, pana la 180,4 miliarde dolari, in timp ce online-ul va urca cu 14%, pana la 61,5 miliarde dolari. Cheltuielile in print vor continua sa se deprecieze si anul acesta.
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