Media & Advertising
ZenithOptimedia, mai optimista: Cheltuielile globale cu publicitatea vor creste cu 3,5% in 2010
ZenithOptimedia, agentie detinuta de grupul de comunicare Publicis Group, a revizuit in crestere estimarile privind evolutia pietei de publicitate din acest an, estimand un avans de 3,5%, fata de la 2,2%, potrivit Brandrepublic.com.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2010/07/4c442aed54128.jpg)
Aceasta este a treia revizuire consecutiva facuta de agentie.
Astfel, in Europa de Vest cresterea din acest an va fi de 2,2%, fata de 0,4% cat indicau estimarile anterioare, pana la 102 milioane dolari.
Pentru Europa de Est, cresterea estimata este de 7% in 2010, 9,8% in 2011 si aproape 11% in 2012.
Pentru zona Americii de Nord, ZenithOptimedia a schimbat minusul cu plusul, iar de la o scadere de 1,5% estimeaza acum o crestere 1,3%.
ZenithOptimedia estimeaza pentru 2011 o crestere de 2,4% pentru tarile dezvoltate din America de Nord, Europa de Vest, precum si Japonia, iar pentru 2012 un avans de 2,9%, in timp ce pentru tarile in curs de dezvoltarea avansul estimat este de 9,1%, respectiv 9,8%.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/ceausasculee.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/la-bloc-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/orasul-milionarilor-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/oras-florenta-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/bradul-de-Craciun.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/substanta-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/giza.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/367420684_681254250704182_2995259051245449399_n.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/chiriasi.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/ue-19.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/gabriel-cotabita.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/taxa-2.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/schengen-23.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/benzina.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/carduri-2.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/autostrada-21.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/concedieri-7.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/legi-1.png)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/Noua-Lege-a-pensiilor-Marius-Budai.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/salariul-minim-european.jpg)
19 Feb. - 19:12
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/01/pensii-10.jpg)
19 Feb. - 17:05
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/LEGEA-PENSIILOR-simona-bucura-oprescu-diana-daily.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/coada-Casa-de-Pensii-1.jpg)
20 Feb. - 12:17