Turism
Hais-ul si cea-ul. Sau furia pe care noi o vom plati
Era o vreme cand
industria de branding visa cu ochii deschisi la parteneriate cu
celebri consultanti de afara. Oamenii sperau la constructii de brand
– atat de tara, cat si turistic – sanatoase, facute ca la carte.
Multi s-au trezit din visare. Racaielile politice, nepriceperea
ministrilor si risipa de bani au devenit pilonii oricarei constructii
de brand. Impropriu spus „constructie”.
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