Auto
Audi ironizeaza Mercedes intr-un spot TV
Producatorul german de automobile Audi isi ironizeaza competitorul direct Mercedes, intr-o reclama TV de 60 de secunde.
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In cadrul clipului, o voce feminina spune „noapte buna” luxului demodat, reprezentat printre altele si de Mercedes Benz S-Class, si „buna dimineata” noului model Audi A8, prezentat ca exponentul unei noi ere.
Reclama, intitulata „Goodnight Mercedes” este inspirata din cartea „Goodnight Moon” publicata in 1947si cunoscuta ca una dintre cele mai bine vandute carti pentru copii din istorie.
Lansata in ianurie 2011, reclama este semnata de agentia Venables Bell & Partners si a fost creata pentru piata din Statele Unite.
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