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Audi isi promoveaza masina electrica prin jocul video Playstation Home
Audi isi promoveaza noul model electric sport, e-tron, prin intermediul jocului video Sony Playstation Home, potrivit Brandrepublic.com.
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Modelul va fi lansat in lumea virtuala a Audi, gazduita de PlayStation3, pana la sfarsitul anului.
„Cei mai multi tineri conduc pentru prima oara o masina in spatiul virtual al jocurilor video”, a declarat Kai Mensing, director marketing online al Audi.
„Prin intermediul Audi (PlayStation Home) Space, putem sa punem acest public in contact cu brandul nostru intr-un mediu interactiv si incarcat din punct de vedere emotional”, a mai spus Mensing.
Playstation Home poate fi descarcat gratis de pe orice consola PS3 cu conexiune la Internet.
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